I Robot
Press Kit

Production Notes

Bruce Greenwood portrays Lawrence Robertson, Chairman of U.S. Robotics, the "money man" who built an empire on robots. The story begins on the eve of the rollout of the NS-5 personal robot. "We're about to offer this wonderful, brilliant technology to the world at an affordable price," deadpans Greenwood. "We're introducing a new generation of robots that is far more sophisticated than earlier versions. It's as big a change as the Industrial Revolution, but it's going to happen overnight. "One of the overriding themes in this movie is about artificial intelligence versus natural intelligence," adds Greenwood. "When does artificial intelligence cease to become artificial and become organic? If a computer or a robot begins to think, what's artificial about that? I find it all quite interesting."

Official Biography

BRUCE GREENWOOD (Lawrence Robertson) plays the chairman of the ultra-powerful corporation United States Robotics (USR) on the eve of the largest rollout of household robots in history. His goal of putting "a personal robot in every home" is threatened by the death of USR's most brilliant scientist.
  Greenwood starred as John F. Kennedy in the 2001 feature film "Thirteen Days," and appeared last summer as the head of the LAPD's Internal Affairs Division in "Hollywood Homicide," starring Harrison Ford and Josh Hartnett. He co-stars in the upcoming drama/comedy "Being Julia," with Annette Bening, directed by Istvn Szab.
  He has starred in numerous studio features, among them "Double Jeopardy," "Rules of Engagement," "Below" and "The Core." But Greenwood is equally noted for his work in the independent films, particularly in director Atom Egoyan's "Exotica," "The Sweet Hereafter," and "Ararat." Born near Quebec, Greenwood graduated from high school in Zurich, Switzerland and later attended the University of British Columbia. He won a 1995 Gemini Award in Canada for his guest starring performance in "Road to Avonlea," and has twice been nominated for Canada's Genie Award for Best Actor for his work in "Exotica" and "The Sweet Hereafter." Greenwood's breakthrough role in the U.S. was in the popular series "St. Elsewhere," in which he starred as Dr. Seth Griffin during the 1986-88 seasons. He later won acclaim in the title role of the series "Nowhere Man."
  Frequently moving between American and Canadian projects, Greenwood holds dual citizenship in both countries.